My suggestion, is that you consider video recording every public or even some private events that you want the eventually promote as part of your brand. I also suggest that you encourage your participants to tell their success stories, which represent your organization in the most optimal way possible. Social media can be very beneficial, if used correctly. It can also be harmful if not used correctly, so be carefull who you use to develop your message.
I cover events with a passion. I want your event to be seen, and appreciated by the right audience.
Can produce live video interview programming from your event!
You can't take chances with your events. A preparation plan that's easy to understand and follow through on, is key to good experiences for all through your events. Make video documentation a part of that plan, and you're well on your way to documenting and sharing success.
The best event coverage!